Telecompetitor: London 2012 and Two Tales of the Multiscreen Olympics


NBC Universal made a huge effort not only to cover and distribute more Olympic Games coverage than ever before, but also, by undertaking a major research effort into the results of its coverage.  The actual results will give observers the best picture yet of multiscreen video consumers and what makes them tick…

Read the rest of this article on the Telecompetitor site!  (original post was August 1)